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Whilsts the media has been fixated on the new shiny thing which is Active ETFs, ETF share classes of mutual funds have quietly been building interest in the background.

The ETF market is being flooded with new entrants, like bees to honey. Whilst it’s great to see, it is creating a massive problem which many people may not be aware of.

Have you ever wondered why Buffer ETFs in the U.S. are booming yet in Europe it’s like a ghost town? Will Buffer ETFs ever take off in Europe?

For over 20 years we have told ourselves that passive was king and active was a broken promise. Now active is the shiny new thing that everyone wants to own. The problem is “active” is not really that active is it?

There’s a lot to be said about how Vanguard do business. Unlike other managers who sometimes seem like a dog chasing it’s tail, Vanguard do no such thing.

ETFs are basically eating the lunch of mutual funds at a rate that even the most die hard ETF cheerleader would have been surprised by.

Hendrik Leber, the CEO of asset manager, Acatis in Germany, recently compared ETFs to “the fast food of the financial markets”

If an ETF issuer isn’t investing in a killer internal sales and distribution team, they’re not launching an ETF business—they’re launching an expensive failure.

Mutual fund giants continue eyeing the ETF space and let’s be honest—what’s easier than snapping up a well-established ETF platform to hit the ground running?

2024 was a blockbuster year for ETFs, breaking records and setting new trends. But the stars are aligning for 2025 to push the industry even further.