Donald Rumsfelds known unknowns and the trouble with AI

Speaking to a number of mutual fund managers with wannabe ETF intentions has left me somewhat worried about what they know and don’t know about ETFs or, more worryingly, about what they think they know about ETFs.

What’s their secret?

Despite the success of ETFs, there are still some very large asset managers without an ETF offering, including

Here is a story about winning against the odds

As someone very wise recently said to me when referring to the ETF market “the barrier to entry has never been lower but the barrier to success has never been higher”. How true is that.

Elon Musk might launch an ETF business

This week we saw a number of ETF managers break through various AUM milestones which is obviously good news for them and a sign the industry is motoring. And it got me thinking, what could Elon achieve if he launched his own ETF business?

This donkey may be the key to ETF growth

We have rescued a donkey called Moolah and taught it everything about ETFs. Yes, it’s a donkey that can talk the language of ETFs (amazing, right?) and now it’s on a mission to share what it knows with the average Joe on the street.

Why do we not do more to support the underdog?

With Janus Henderson announcing that they are entering the European ETF market, acquiring Tabula, it marks another milestone for the growth of ETFs. Great news yes, but also a chilling reminder that the chances of success for the boutique manager with a “great product idea” is extremely slim.

Mad Men meets ETFs

I often wonder if Don Draper is real and actually works in the ETF industry because boy, can some of these managers really put a spin on how they are positioning Active ETFs.